Typography

What is typography?

Basically typography is an art, where an arranging of words or letters happens. The arrangement of letters or types are being done by selecting typeface, the sizes of each font, the spaces and few more. Also the type is being design or modify. Usually it is being done by illustration technique by the art directors, graphic designers and typographers. 

Based on Steph "Typography is much more than just graphic design or illustration with some text thrown in. It’s an art form in itself that combines carefully chosen and arranged fonts with visual elements, sometimes as a relatively straightforward communication device and sometimes as artistic expression. These 15 examples of typography artwork embody a broad variety of techniques and styles, but they’re all brilliant."

Below are few types of typography :

"Art director, co-founder of creative studio Lifelounge and typographic illustrator Luke Lucas creates artwork that combines text with often-provocative images, as in this typographic title treatment for an article in Lifelouge Magazine about swingers in America’s bible belt."

The shape of the bottle is used to symbolize the letter "F" By Ivan Saavedra from Munich

Another example of Ivan typography work

Its really creative and amazing how a person can make a letter out of the shape of a chair or a shape of anything that exists. It gives me the encouragement of trying to do things like this in my study.

Reference link: http://www.typographyserved.com/ & http://weburbanist.com/2009/05/10/the-art-of-words-15-creative-typography-artworks/

Directory Sign

As we all know, directory sign can be found all around our us, anywhere or everywhere we go there directional sign exist with different designs, languages and so forth. So below I'm going to show some few example of directional design that I captured while I was in Hong Kong. 

List of Restaurants, Shops and Services 
that are available in Hong Kong airport

The floor direction of the restaurant and shopping centre in Hong Kong airport

The directory sign in Quarry Bay park in Hong Kong











Below is the directory sign that I captured in Jusco Cheras Selatan. All this signs have the same information of floor level. It is pasted on the column of the Jusco building and it is everywhere because Jusco has many entrance and helps people to know which floor they are at and where they can go. For me the design is quite simple and some of the sign could be improved.

The floor information in Jusco Cheras Selatan. The differences of colors shows us which shop is which. Such as the dark pink color represent the Jusco Mall, and the purple color represent the accessories tenant

















 It is the same as the above picture except, they place the floor map in a different position. This was found at the other part of Jusco Cheras Selatan wall

One and only type of directory that could be found in Jusco Cheras Selatan.

Directory sign that leads people to places they want to go, such as the cinema, washroom, elevator, telephone and handicap toilet. For me the design can be improved a to make it look more interesting.

Directory sign to parking and also the autopay station. This should be improvise especially the wire that they hand the board. They should put a bit more decoration and make it look more durable.

  
Directory sign to the lower ground